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Coty to Launch Fundraising Fragrance for Metropolitan Opera

Company to donate proceeds from limited edition scent sales

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By: Jamie Matusow

Editor-in-Chief

This September, Coty Inc. will launch La Voce by Renée Fleming, a new limited edition prestige scent honoring Metropolitan Opera star soprano Renée Fleming. The company will donate its proceeds from sales of the fragrance to the Metropolitan Opera.

The fragrance’s debut will coincide with the Metropolitan Opera’s Opening Night Gala on Sept. 22, starring Renée Fleming. Beginning in late fall, the opulent fragrance will be sold through a select number of high-end retailers worldwide, in addition to the Metropolitan Opera’s Web site and its Lincoln Center shop in New York City.


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